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The Matusalem Rum range, which includes Matusalem Gran Reserva 15, Matusalem Clasico and Matusalem Platino will be imported, distributed and marketed by Think Spirits Pty Ltd effective 9th August 2010.
Think Spirits will take over responsibility from Suntory Australia who have had the brand in the Australian market since 2004.
The brand will be managed under the expertise of Patrick Borg, founder and principal of Think Spirits, which was formed in 2004 as an import; distribution and marketing company focused on only a select portfolio of premium spirit and liqueur brands.
Matusalem Rum and Company was founded in 1872 in Santiago de Cuba with the dream of creating the highest quality, smoothest tasting rum in the world. Matusalem Gran Reserva 15 remains the “original” in the Matusalem staple. Due to the success of the Gran Reserva, Clasico and Platino soon followed.
“We are very excited about representing Matusalem Rum at its current stage of development. The brand will benefit from our focused approach and we can offer new ways of thinking when it comes to marketing unique brands like Matusalem,” said Patrick Borg.
Think Spirits portfolio currently includes; Sagatiba Cachaca, Teichenne Schnapps, La Fee Absinthe, PAMA, Fee Brothers Bitters, Toussaint, English Harbour Rum, HPNOTIQ, Lemon Z, Partida Tequila, Ocho Tequila, Martin Millers Gin, Triibe, Old Rip Van Winkle Bourbon, Domaine de Canton, Glayva, The Dalmore, JURA, Joseph Cartron Liqueurs, Rhum Clement and Santiago Queirolo.
For further press information, images, product samples and Matusalem Rum cocktail recipes please contact:
Patrick Borg
THINK SPIRITS PTY LTD
PH: 02 9627 1022
