Joseph Cartron, the preferred choice of liqueurs amongst the leading cocktail-bars around the world has recently re-designed its bottle and will introduce it in Australia in May 2011. The original concept created by the specialist in glass design, Richard Lauret, represents the Cartron’s signature in France and overseas.
Benoit de Trechis at Joseph Cartron describes it as an elegant, unique and modern design, which is easily identifiable on the shelves. “Our brand is recognised for the quality of our product and this recognition will be reinforced by this unique and elegant packaging”. Joseph Cartron’s new bottle is smooth to handle and stands perfectly for the quality of Cartron liqueurs, made from fruit grown in the Burgundy Region of France, one of the best wine regions in the world.
The new bottle has been specially designed for Bartenders, as it is easy to use and display. “The feedback from the trade is really enthusiastic, we launched in London two weeks ago and the feedback has been great “. The design has moved from a round base to a square one and as Benoit stated, “today the bottles are part of the layout at the bars”.
But there is much more to it than the outside, of course, as the essential thing is the content of the bottle, and the packaging reflects the quality of the brand.
